Project info
CLIENT
THEBEN AG
YEAR
2021
CATEGORY
STRATEGIES / DESIGN CONSULTING
TEAM
SVEN VON BOETTICHER, MATTHIAS ZULEGER
“Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.”
Sometimes the logical consequence of a design task is to take an existing product and give the product a new look. The theben TIMER impresses with its extraordinary simplicity and timeless design.
The product revived by ID AID is a welcome contrast to the ubiquitous, fast-moving electronics market.
Just switch it off…
