MONO as Outdoor furniture
For the 2023 garden show in Balingen, 1000 specially manufactured MONOs were distributed across the site and were eye-catchers that invited people to spontaneously linger.
For the garden show event, the standard colors were supplemented by two special colors and thus adapted to the corporate identity concept of the overall event. In addition, a loving detail was developed based on the requirement for outdoor use. Some pictograms from the CI icon set were cut out into the seat as a water drain.
With its sponsorship, Interstuhl actively contributes to a successful event and is significantly involved in regional support. After the exhibition was closed, the chairs could be purchased by visitors.The 1000 chairs were sold out immediately. With this sustainable campaign, all MONOs have found a new, happy future use.
