PROJECT INFO
CLIENT
SMART / SEIDLDESIGN
YEAR
2015
CATEGORY
DESIGN / STRATEGIES
LINK
SEIDLDESIGN
TEAM
SVEN VON BOETTICHER, HERMANN ESKE, WOLFGANG SEIDL, RENÉ ULRICH
SMART 3D LOGO - TYPECASE
Seidldesign developed an extensive redesign of the visual appearance of the smart brand.
The three-dimensional logo elements, that derived from the originally two-dimensional brand logo was created during the cooperation with ID AID. All participants placed high value on the 1:1 translation of the 2D mark's visuality throughout the various 3D sanctions. With this modern and transmedial concept Seidldesign created a consistent appearance across all channels for the smart brand.
