Project info

CLIENT
BACHMANN

YEAR
2026

CATEGORY
DESIGN / TECHNICAL

TEAM
SVEN VON BOETTICHER, AYLIN HACKENBERG

DOT

Too beautiful to hide.

DOT reimagines the traditional power strip, starting with one of the most fundamental geometric shapes: the circle. This simple geometry defines both the product’s identity and its name. Form and function become one: the cable wraps neatly around the housing, while the plug is securely stored between the side flanges. Cable management thus becomes an integral part of the design – creating a power strip that no longer needs to be hidden away.

DOT incorporates characteristic design elements that we have developed and established together with BACHMANN over many years as a distinctive design DNA for the brand. Clear geometric shapes, precise proportions, and a consistently minimalist design language create recognition and visual continuity. With DOT, we deliberately bring these principles into the home environment. BACHMANN’s technical expertise and distinctive design identity remain clearly recognizable, while gaining a warmer, more emotional dimension. The result is a product that strengthens the brand identity while opening up new areas of application.

With DOT, we deliberately bring these principles into the home environment. BACHMANN’s technical expertise and distinctive design identity remain clearly recognizable, while gaining a more residential and emotional dimension. The result is a product that strengthens the brand’s identity while opening up new areas of application. The reduction to the essentials, the distinctive geometry, and the seamless integration of form and function give DOT the timeless quality from which design classics are born.