PROJECT INFO

CLIENT
SMART / SEIDLDESIGN

YEAR
2015

CATEGORY
DESIGN / STRATEGIES

LINK
SEIDLDESIGN

TEAM
SVEN VON BOETTICHER, HERMANN ESKE, WOLFGANG SEIDL, RENÉ ULRICH

 

SMART 3D LOGO - TYPECASE


Seidldesign developed an extensive redesign of the visual appearance of the smart brand.

The three-dimensional logo elements, that derived from the originally two-dimensional brand logo was created during the cooperation with ID AID.
All participants placed high value on the 1:1 translation of the 2D mark's visuality throughout the various 3D sanctions. With this modern and transmedial concept Seidldesign created a consistent appearance across all channels for the smart brand.
 

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id-aid-smart-3d-logo-01-1170x780px-idaidid-aid-smart-3d-logo-01-1170x780px-idaid
id-aid-smart-3d-logo-03-1170x780px-idaidid-aid-smart-3d-logo-03-1170x780px-idaid
id-aid-smart-3d-logo-06-1170x780px-idaidid-aid-smart-3d-logo-06-1170x780px-idaid