Project info

CLIENT
INTERSTUHL

YEAR
2016

CATEGORY
STRATEGIES / BRAND ARCHITECTURE

TEAM
SVEN VON BOETTICHER, VERENA LÖFFLER, HOLGER SCHALK

 

At this year’s Orgatec, Interstuhl presents new product innovations and its portfolio of chairs and tables designed for office use. The goal was to use its innovations to present Interstuhl as a dynamic, transparent company, while placing the products on a comprehensible and suitable platform. The starting point for the design was the spatial idea of the new product presentation, which shows the products in a reduced selection on "catwalks", which are arranged by additional table hangers. This idea was transformed into a spatial concept as part of an integrated brand presentation.
 
Visitors were able to gain exciting new insights into the world of Interstuhl, and thus into the world of "Enjoy Seating Performance", on 1.400m². The colouring of all building elements has been kept deliberately subtle in favour of the colours of the products themselves. A clever deployment of light transforms the overall brand theme into the emotional keynote idea of the stand. The ceiling sails can be illuminated in the respective CI colors. The bright white fixtures become the space creating canvas of the product presentation. The large-scale design creates free spaces for all sorts of discussion.

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