Project info

CLIENT
INTERSTUHL

YEAR
2014

CATEGORY
STRATEGIES / BRAND ARCHITECTURE

TEAM
SVEN VON BOETTICHER, VERENA LÖFFLER, HOLGER SCHALK

 

Interstuhl - Orgatec 2014


Before visitors enter the booth, they already see the new products and fair novelties staged in the facades' shop windows. On the booth the variety of the different Interstuhl products and their applications are being presented on a wide and open floor plan. Two building structures frame this largely open-plan area, three free-standing wall elements subdivide the floorplan and create presentation areas for the individual products. Based on the new corporate identity of the company Interstuhl the structure of the plan is based on a diamond grid. Both the building, as well as the wall elements and the floor surfaces are following this grid and segmenting the open floorplan. In the rear part of the booth, which is framed by a balustrade, is the catering area located which can be accessed trough a "forecourt" with stairs. The booth thus develops from the very generous areas towards more private and discreet areas to respond optimally to the different requirements of customers and care situations.

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