Project info

CLIENT
THEBEN AG

YEAR
2021

CATEGORY
STRATEGIES / DESIGN CONSULTING

TEAM
SVEN VON BOETTICHER, MATTHIAS ZULEGER

 

“Good design is as little design as possible. Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.”
Sometimes the logical consequence of a design task is to take an existing product and give the product a new look. The theben TIMER impresses with its extraordinary simplicity and timeless design. 
The product revived by ID AID is a welcome contrast to the ubiquitous, fast-moving electronics market. 

Just switch it off…
 

 

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