Project info

CLIENT
THEBEN AG

YEAR
2018

CATEGORY
STRATEGIES / BRAND ARCHITECTURE /
CREATIVE DIRECTION

TEAM
SVEN VON BOETTICHER, CAROLIN WENGERT

 

Theben - Light & Building 2018, Frankfurt

The world's leading trade fair for lighting and building technology "Light & Building" uses Theben to present the LUXORliving smart home system in addition to many new products.

The exhibition stand shows the range of application areas and the possible assembly situations of the different product types with exemplary room situations.

In the center, an special area is created on the subject of LUXORliving. Light on, light off. Dimming. Heating and blinds regulation. The visitor can experience here the different applications of the system one-on-one. Without creating a specific formal context, the created design world invites the client to dream of how he would locate the system in his own home. The installer can get an idea of how easy it is to install.
 
This creates an unmistakable and inspiring environment for the extensive product portfolio at the front. We create room scenarios that inspire the visitor, but do not impose a specific idea on him.
The rear, more enclosed area of the exhibition stand creates a bar atmosphere, service rooms and two closed meeting rooms.

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