Project info
CLIENT
BACHMANN
YEAR
2020
CATEGORY
DESIGN / TECHNICAL
TEAM
SVEN VON BOETTICHER, FRIEDERIKE SCHUBERT,
MATTHIAS ZULEGER, LUCIA HORNFISCHER
Bachmann PRIMO 2 - Function meets Design.
For BACHMANN, ID AID has designed a new archetype which comes across as progressive yet familiar. It combines efficient technology and real user demands in an innovative way.
As a power strip for the office and home use, PRIMO 2 embodies what characterizes a perfect symbiosis of modern design and functionality. The characteristic and high-quality overall appearance expresses a high degree of design intelligence.
The balanced contrast between very controlled, geometrical lines with technical surfaces allows for a seamless blend with modern architecture. The series offers a multitude of functional variants as well as differently selectable colors, variable end caps and an optional hanging loop suitable for different purposes. Modular, colored and elegant, the new PRIMO series performs with a friendly design language and a distinctive recognition for the entire product family.
