We are an independent, interdisciplinary design studio. We build and stage products, spaces and experiences, ways and strategies for established businesses as well as young startups.
Founded in Stuttgart in 2011, ID AID is an independent design studio that develops innovative concepts, products and strategies for national and international companies and brands. Intense dialogue with our customers, profound research and market observations, as well as the daily encounters with technology and trends, form the basis of our work.
Company founder Sven von Boetticher has surrounded himself with an expert team of designers, supported by an interdisciplinary network of specialists, ensuring the long-term success of our customers. With a team-oriented work ethic and an open corporate culture, there is enough room left for creative ideas to flourish.
Designing products as we know how, providing brand consultation and strategic planning, our approach involves customer proximity, discretion and independence. In the process, we remain focussed on target group requirements and production processes, developing archetypal product solutions and authentic brand communication concepts. At the end of the day, passion and innovation go hand-in-hand with quality and sustainability.
In this spirit, our cooperation with renowned companies has resulted in award-winning projects and products, uncompromising in their design and impressive in their consistency and scope.
Good design is much more than beautiful products: it combines function with fascination and gives brand values a distinctive form.
Sven von Boetticher, Designer / Founder / CEO
designing physical products is where we started, and remains the core business of our studio. We are constantly working on initial product ideas and new and better product experiences for our customers.
we are passionate about transferring ideas and concepts into tangible products. We believe in simplicity, functionality and innovation. With a wholistic approach we cover a spectrum of services which includes ideation, conception, visualisation, 3D-Modelling and engineering up to class-A surface modelling, interface design, material studies, branding, packaging and sales campaigns.
As experts in product design, we dedicate ourselves one hundred percent to developing contemporary solutions to complex challenges. Perceiving the individual nature of a given task requires a high degree of awareness of the needs and aims of the client. Often it is not even about the product at all. We understand design tasks as a process, which we support in the interests of our clients and on the basis of our many years’ experience in architecture, product design and communication design.